by: Jenny McLane
"The first Jeep Grand Cherokee created the luxury sport-utility market," said Jeff Bell, Vice President-Jeep about the best-selling SUV from Jeep. "Since then, many very strong competitors have intensified the full-size SUV market. Yet, none have matched Grand Cherokee's combination of legendary Jeep 4x4 capability, on-road refinement, technological innovations and safety features."
These are the words of Jeep's Vice President as it hits more than 3 million in sales since its debut in 1992. From then on, there is no turning back; Jeep Grand Cherokee lived up to its name with a level of comfort, ride and handling previously missing in most sport-utility vehicle, and was the pioneer for introducing a driver's side air bag to an SUV.
Jeep Grand Cherokee sales in March 2005 were 18,828 units, pushing sales to 3,013,296 units since it was in the market in 1992. The 2005 Jeep Grand Cherokee is the best among the pack. Its best features are three new full-time four-wheel drive systems, two new transfer cases, all-new independent and front suspension, rack and pinion steering, and an all-new five-speed transmission.
The 2005 Grand Cherokee was the first Jeep vehicle available with the 5.7-liter HEMI(R) V-8 and the Multi-Displacement System. MDS imperceptibly deactivates four cylinders when the V-8 is not at work.
Its exterior is marked with the Jeep brand's signature seven-slot grille, round headlamps and trapezoidal wheel openings. Chrome, gated automatic shifter and a two-tone instrument panel with an easy-to-read instrument cluster and well-crafted seats accent the new interior
Safety features include Electronic Stability Program, SmartBeam(TM) headlamps that automatically and quickly adjust high-beam brightness and intensity, All-Speed Traction Control System, advanced multi-stage air bags with an Occupant Classification System and Anti-lock Brakes System.
At Parts train, we offer great selection of aftermarket auto parts, accessories, tools, and maintenance supplies for your Jeep Grand Cherokee. Visit our online auto parts stores at
http://www.partstrain.com/ShopByVehicle/Jeep for a huge selection of Jeep parts for all models including the Jeep Cherokee, Liberty, Wrangler, Grand Cherokee, Wagoneer, and more. Our online store stocks thousands of Jeep parts for do-it-yourselfers and professional installers. Find OEM Jeep auto parts, remanufactured parts, new aftermarket parts, used parts, Jeep performance parts, and more. If you are in need of excellent quality Jeep parts fast and easy, drop us, a line and our friendly customer service staff will be glad to give you our best services.
Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Monday, June 4, 2007
Sunday, June 3, 2007
What I Have Learn As A Beginner To Internet Online Business
by: Sung-Liang Woon
Like tens of thousands of people who often venture online exploring ways to make a little extra money, I have been looking for ways that would allow me to eventually live a life with residual income and financial freedom.
Obviously, I did not know how except for the fact that many are making millions of dollars every year from Internet.
But I learnt fast, after having paid a lot of money to the so-called Internet gurus. I realised that there were a lot of scams, hyped-up promises, and just plain sure-way-to-loose-your-hard-earned-money programs. Very quickly, it became obvious to me that the promises of make-tons-of-money-with-no-effort-all-for-free had to be challenged because this is not true at all! What you get for nothing would be nothing. I learnt now how I should look every time before I leapt.
Building a business online is just like building a brick-and-mortar business offline. So you need both a good plan and a marketable product. Some friends advised that I should build a website around my personal interest or hobbies because it’d be fun doing so. That way, when the going gets tough, the motivation to persevere would be more likely to prevail. However I found that my own interest and hobbies were not necessarily what the market was looking for. In fact, I realized that I should look at other people’s interest instead.
The easiest way to get into business online is through affiliate programs which allow you to sign up as an affiliate member. You earn a referral commission from selling the program owners’ products.
These products are usually information products such as electronic books (eBook) and software that can be delivered as a file that is then downloaded directly to your customers' computers. They could be repeatedly reproduced and downloaded and sold at no cost. There’s no packing, shipping and delivery cost. Owing to this, affiliate program owners usually pay their affiliates high commissions (50% or more).
I learnt that it is best for beginners to start by joining a few affiliate programs, followed by announcing this to as many friends as possible to prompt them to visit my websites.
At the same time I was strongly advised against the use of “Spam”. Suddenly I found my list of friends to be pathetically short! Hardly 100 names!
I was feeling really inadequate after finding that many Internet entrepreneurs actually had a mailing lists of well over 5000, 10,000, 100,000…….
To start off, I needed a website, although people do make money without a website. By joining an affiliate program I did not have to worry about creating a website of my own because many affiliate programs do offer websites for free.
However I was advised to learn how to modify the website to differentiate it from many others having the same program so that I would have some advantages over others.
As I said, I had a miserable mailing list hence I needed to build one for visitors by their subscribing to my online newsletters. Oh yes, I have heard it a thousand times in my short stay in this business – “The money is in the list...that all important list which begins the flow of "traffic" …No list...No traffic...No traffic...No sales..”
I send these people my regular newsletter via “auto responder” provided by the program and over time, I hope to develop a relationship with many of the visitors.
A newsletter allows me to share information and resources with my subscribers resulting in a positive rapport, friendship and eventually trust.
There’s a 30-day guide which is really cool. It takes me step by step each day to improve my business incrementally. The tips and tricks given are especially for professional business working from home. It exposes me to many possibilities, among other things, of how to drive traffic to my site. And I find joy in doing so especially in my pyjamas!
The program allows me to join a discussion forum. It is like walking into a big library, the only difference is that this is better because all the members have similar interest i.e. Internet business. This is where I find answers and solutions to my questions and problems. I find active and successful members discussing their latest findings, for instance, the best websites and software to use to improve our businesses. Another advantage in taking part in the discussion is that other members or visitors get to know my website located in my “signature file”.
Yes, I also learn how to place my adverts. Here are some of the things that I’ve looked into:
1) The various locations where I can place an ad such as newsgroups, forums, ezines, and web sites.
2) How to post information to a mailing list or newsgroup for free but using a signature file to promote my websites.
3) How the program helps me to set up auto responders to take away the chore of responding to visitors manually.
4) How to write articles and submit them to article directories to get free advertisement for life.
5) I’ve created a Blog of my own. It is an excellent way to provide visitors and customers with information at their fingertips, just a click away. I keep it fresh and alive by posting interesting articles on Internet business on a regular basis. The articles in the Blog also offer me free advertisement because each article carries a link to my websites.
In conclusion, if you want to make money on the Internet, it is a real possibility. But please do not expect something for nothing. You need to invest in your effort, time, commitment and at least some financial input. Once you’ve decided, go for it and. …..DON'T EVER GIVE UP!
Like tens of thousands of people who often venture online exploring ways to make a little extra money, I have been looking for ways that would allow me to eventually live a life with residual income and financial freedom.
Obviously, I did not know how except for the fact that many are making millions of dollars every year from Internet.
But I learnt fast, after having paid a lot of money to the so-called Internet gurus. I realised that there were a lot of scams, hyped-up promises, and just plain sure-way-to-loose-your-hard-earned-money programs. Very quickly, it became obvious to me that the promises of make-tons-of-money-with-no-effort-all-for-free had to be challenged because this is not true at all! What you get for nothing would be nothing. I learnt now how I should look every time before I leapt.
Building a business online is just like building a brick-and-mortar business offline. So you need both a good plan and a marketable product. Some friends advised that I should build a website around my personal interest or hobbies because it’d be fun doing so. That way, when the going gets tough, the motivation to persevere would be more likely to prevail. However I found that my own interest and hobbies were not necessarily what the market was looking for. In fact, I realized that I should look at other people’s interest instead.
The easiest way to get into business online is through affiliate programs which allow you to sign up as an affiliate member. You earn a referral commission from selling the program owners’ products.
These products are usually information products such as electronic books (eBook) and software that can be delivered as a file that is then downloaded directly to your customers' computers. They could be repeatedly reproduced and downloaded and sold at no cost. There’s no packing, shipping and delivery cost. Owing to this, affiliate program owners usually pay their affiliates high commissions (50% or more).
I learnt that it is best for beginners to start by joining a few affiliate programs, followed by announcing this to as many friends as possible to prompt them to visit my websites.
At the same time I was strongly advised against the use of “Spam”. Suddenly I found my list of friends to be pathetically short! Hardly 100 names!
I was feeling really inadequate after finding that many Internet entrepreneurs actually had a mailing lists of well over 5000, 10,000, 100,000…….
To start off, I needed a website, although people do make money without a website. By joining an affiliate program I did not have to worry about creating a website of my own because many affiliate programs do offer websites for free.
However I was advised to learn how to modify the website to differentiate it from many others having the same program so that I would have some advantages over others.
As I said, I had a miserable mailing list hence I needed to build one for visitors by their subscribing to my online newsletters. Oh yes, I have heard it a thousand times in my short stay in this business – “The money is in the list...that all important list which begins the flow of "traffic" …No list...No traffic...No traffic...No sales..”
I send these people my regular newsletter via “auto responder” provided by the program and over time, I hope to develop a relationship with many of the visitors.
A newsletter allows me to share information and resources with my subscribers resulting in a positive rapport, friendship and eventually trust.
There’s a 30-day guide which is really cool. It takes me step by step each day to improve my business incrementally. The tips and tricks given are especially for professional business working from home. It exposes me to many possibilities, among other things, of how to drive traffic to my site. And I find joy in doing so especially in my pyjamas!
The program allows me to join a discussion forum. It is like walking into a big library, the only difference is that this is better because all the members have similar interest i.e. Internet business. This is where I find answers and solutions to my questions and problems. I find active and successful members discussing their latest findings, for instance, the best websites and software to use to improve our businesses. Another advantage in taking part in the discussion is that other members or visitors get to know my website located in my “signature file”.
Yes, I also learn how to place my adverts. Here are some of the things that I’ve looked into:
1) The various locations where I can place an ad such as newsgroups, forums, ezines, and web sites.
2) How to post information to a mailing list or newsgroup for free but using a signature file to promote my websites.
3) How the program helps me to set up auto responders to take away the chore of responding to visitors manually.
4) How to write articles and submit them to article directories to get free advertisement for life.
5) I’ve created a Blog of my own. It is an excellent way to provide visitors and customers with information at their fingertips, just a click away. I keep it fresh and alive by posting interesting articles on Internet business on a regular basis. The articles in the Blog also offer me free advertisement because each article carries a link to my websites.
In conclusion, if you want to make money on the Internet, it is a real possibility. But please do not expect something for nothing. You need to invest in your effort, time, commitment and at least some financial input. Once you’ve decided, go for it and. …..DON'T EVER GIVE UP!
Boosting Employee Morale With Employee Surveys
by: Bill Roche
Do you know exactly how your employees feel when Monday morning approaches?
Are they eager to get back to a satisfying workplace and to perform important tasks?
Or, do they sit home Sunday night dreading another week of unimportant work performed for an ogre of a boss?
The truth is probably somewhere in between; but without actual knowledge of the facts, it’s hard to improve anything.
The ideal workplace provides employees with empowerment and direction when needed, but shies away from unnecessary micro-management. Employees feel they are contributing to meaningful goals in a significant way. The ideal workplace offers compensation and benefits that meet the needs of employees and cause them to remain loyal to an organization for the long term.
If you don't know where your employees’ morale level stands, you can't make life better or productivity higher. Better morale means greater productivity which translates into an improved bottom line. Unhappy employees miss more work and produce inferior work.
By measuring your employee morale level through an Employee Satisfaction Survey, you can learn how your employees feel – provided your employees believe that their honest input will result in appropriate change where needed. The danger of conducting Employee Satisfaction Surveys, of course, is that if you do not allow change where change is needed, you may well cause employee morale to drop even lower.
Suppose, for instance, that one result of a survey is that your employees feel your management style inhibits effective production of quality work. Would you be willing to alter your management style and more productively empower employees?
If you’re not willing to change, you will likely be wasting time and money by performing surveys. If you’re willing to keep an open mind, surveys can lead your organization to greater heights and result in decisive morale increases.
Some questions that can reveal a great deal about employee satisfaction include:
(1) Do you feel that management listens to your ideas on how to best accomplish tasks?
(2) Is there a recognizable tie between how well you perform your job and your monetary compensation?
(3) Do you often feel you could do a better job if management would only get out of the way?
(4) Do you feel, once assigned a task, that you are empowered to perform that task?
(5) Do you feel that innovative thinking or "outside the box" thinking is encouraged and rewarded?
(6) Are there enough recognition programs for recognizing outstanding accomplishments on the part of employees?
An effective Employee Satisfaction Survey should not be too lengthy; 20 to 40 questions ought to reveal what you need to know about your employees. Whether you select yes/no questions or choose a 1 to 5 scale (where 5 means complete agreement and 1 means complete disagreement with a survey statement), you should, upon survey completion, compile the results using a database that will let you to analyze the results and convert them into bar charts or other graphics which make them easier to understand.
Once you’ve analyzed the survey results, feedback to the employees is crucial. Otherwise, they will likely conclude that what they have to say doesn't matter, resulting in an additional hit to morale.
Hopefully, some of your survey results will indicate areas of high employee morale. Those areas are not likely to need significant attention. The areas where employee morale gets low scores offer the greatest potential for improvement. Develop an action plan and implement that plan with full knowledge of employees. Better yet, involve employees directly. Employee involvement in the development of the action plan and its implementation can lead to positive outcomes and creative solutions to identified challenges.
Most importantly, be aware that you can only fix what you know is broken. Once you’ve identified areas of low employee morale, you can zero in on those weak spots and achieve measurable increases in employee morale, productivity, attendance and loyalty on the part of your employees.
Do you know exactly how your employees feel when Monday morning approaches?
Are they eager to get back to a satisfying workplace and to perform important tasks?
Or, do they sit home Sunday night dreading another week of unimportant work performed for an ogre of a boss?
The truth is probably somewhere in between; but without actual knowledge of the facts, it’s hard to improve anything.
The ideal workplace provides employees with empowerment and direction when needed, but shies away from unnecessary micro-management. Employees feel they are contributing to meaningful goals in a significant way. The ideal workplace offers compensation and benefits that meet the needs of employees and cause them to remain loyal to an organization for the long term.
If you don't know where your employees’ morale level stands, you can't make life better or productivity higher. Better morale means greater productivity which translates into an improved bottom line. Unhappy employees miss more work and produce inferior work.
By measuring your employee morale level through an Employee Satisfaction Survey, you can learn how your employees feel – provided your employees believe that their honest input will result in appropriate change where needed. The danger of conducting Employee Satisfaction Surveys, of course, is that if you do not allow change where change is needed, you may well cause employee morale to drop even lower.
Suppose, for instance, that one result of a survey is that your employees feel your management style inhibits effective production of quality work. Would you be willing to alter your management style and more productively empower employees?
If you’re not willing to change, you will likely be wasting time and money by performing surveys. If you’re willing to keep an open mind, surveys can lead your organization to greater heights and result in decisive morale increases.
Some questions that can reveal a great deal about employee satisfaction include:
(1) Do you feel that management listens to your ideas on how to best accomplish tasks?
(2) Is there a recognizable tie between how well you perform your job and your monetary compensation?
(3) Do you often feel you could do a better job if management would only get out of the way?
(4) Do you feel, once assigned a task, that you are empowered to perform that task?
(5) Do you feel that innovative thinking or "outside the box" thinking is encouraged and rewarded?
(6) Are there enough recognition programs for recognizing outstanding accomplishments on the part of employees?
An effective Employee Satisfaction Survey should not be too lengthy; 20 to 40 questions ought to reveal what you need to know about your employees. Whether you select yes/no questions or choose a 1 to 5 scale (where 5 means complete agreement and 1 means complete disagreement with a survey statement), you should, upon survey completion, compile the results using a database that will let you to analyze the results and convert them into bar charts or other graphics which make them easier to understand.
Once you’ve analyzed the survey results, feedback to the employees is crucial. Otherwise, they will likely conclude that what they have to say doesn't matter, resulting in an additional hit to morale.
Hopefully, some of your survey results will indicate areas of high employee morale. Those areas are not likely to need significant attention. The areas where employee morale gets low scores offer the greatest potential for improvement. Develop an action plan and implement that plan with full knowledge of employees. Better yet, involve employees directly. Employee involvement in the development of the action plan and its implementation can lead to positive outcomes and creative solutions to identified challenges.
Most importantly, be aware that you can only fix what you know is broken. Once you’ve identified areas of low employee morale, you can zero in on those weak spots and achieve measurable increases in employee morale, productivity, attendance and loyalty on the part of your employees.
Sales Commission - What Return Should You Expect On Your Sales Compensation Investment?
by: Alan Rigg
This article answers the following questions:
* How do most companies look at return on investment (ROI) for their sales compensation expense?
* What portion of sales compensation expense do companies allocate to managing existing accounts versus pursuing new accounts?
* Do most companies expect their salespeople to generate new, additional gross profit each year that is equal to or greater than their compensation?
One conclusion I have reached after working with many different kinds of companies is that there is little commonality in how they establish the desired return on investment (ROI) from their sales compensation investments. Every company's circumstances are different; as a result, what might constitute an acceptable ROI for one company will not be considered acceptable by another company.
Here are some questions to consider as you determine the desired sales compensation ROI for your company, and how that ROI should be split between existing accounts and new accounts:
* What is the value of each sales dollar produced? Is the value different if a sales dollar is produced by an existing account versus a new account?
* How does the time and effort required to maintain (and grow) existing customers compare to the time and effort required to bring on new accounts?
* Do accounts operate pretty much on "autopilot" once they have been brought on board, or must your salespeople continue to invest significant effort (in terms of internal prospecting, opportunity qualification, proposal generation, relationship management, etc.) to maintain sales volume and profitability?
* Once an account has been brought on board, can ANY salesperson manage the relationship, or is there something special about the relationship that exists between the current salesperson and the account?
I have seen cases where management held the opinion that ANYONE could manage and maintain the volumes of business that were being produced by major accounts. They questioned why they should continue paying high compensation to the salespeople who were managing those accounts.
In some cases management chose to reduce commission rates, which caused the salespeople who had been managing the accounts to leave the company. In other cases management simply switched account assignments and assigned less "expensive" (in terms of compensation) salespeople to the major accounts. Far too often the outcome from either approach was a slow decay in revenue that eventually added up to millions of dollars in lost sales.
Why did this decay in revenue occur? Close inspection identified two key reasons:
* The replaced salespeople had enjoyed truly special relationships with key players in the accounts. The key players' loyalty was to the salespeople, not the salespeople's employers. When the salespeople left, the key players saw little reason to continue to favor the salespeople's (previous) employers with their business.
* The replaced salespeople were extremely responsive and provided extraordinary levels of service. In some cases these salespeople were unusually successful in navigating their employers' informal networks. This enabled them to solve problems and do favors for their customers with a timeliness that other salespeople could not match.
If you determine that some of your salespeople DO have enough bandwidth to bring on new accounts, here are questions to consider as you set their "new business" goals:
* What level of market penetration has your company achieved to date?
* How much additional market penetration can your company reasonably expect to accomplish within a specified time frame?
* How many potential prospects exist in each sales territory?
* How do these potential prospects compare to your existing customers in terms of revenue potential?
* How many new prospects will a salesperson need to close to make any appreciable difference in their numbers?
Here are some final questions for you to consider:
* What percentage return are you currently receiving on your sales compensation investments?
* Do your salespeople produce multiples of their compensation in terms of profits back to your company?
* Is it really reasonable to expect your sales compensation ROI to grow every year?
In conclusion, the questions asked in this article can help you determine the desired return on your sales compensation investment, plus develop targets for ROI from existing accounts and new accounts. Don't let the fact that some salespeople earn high compensation cause you to set your ROI goals too aggressively. Instead, focus on the question, "How much return do we receive on the sales compensation we pay?" A solid return on your investment means you are completely justified in making that investment!
This article answers the following questions:
* How do most companies look at return on investment (ROI) for their sales compensation expense?
* What portion of sales compensation expense do companies allocate to managing existing accounts versus pursuing new accounts?
* Do most companies expect their salespeople to generate new, additional gross profit each year that is equal to or greater than their compensation?
One conclusion I have reached after working with many different kinds of companies is that there is little commonality in how they establish the desired return on investment (ROI) from their sales compensation investments. Every company's circumstances are different; as a result, what might constitute an acceptable ROI for one company will not be considered acceptable by another company.
Here are some questions to consider as you determine the desired sales compensation ROI for your company, and how that ROI should be split between existing accounts and new accounts:
* What is the value of each sales dollar produced? Is the value different if a sales dollar is produced by an existing account versus a new account?
* How does the time and effort required to maintain (and grow) existing customers compare to the time and effort required to bring on new accounts?
* Do accounts operate pretty much on "autopilot" once they have been brought on board, or must your salespeople continue to invest significant effort (in terms of internal prospecting, opportunity qualification, proposal generation, relationship management, etc.) to maintain sales volume and profitability?
* Once an account has been brought on board, can ANY salesperson manage the relationship, or is there something special about the relationship that exists between the current salesperson and the account?
I have seen cases where management held the opinion that ANYONE could manage and maintain the volumes of business that were being produced by major accounts. They questioned why they should continue paying high compensation to the salespeople who were managing those accounts.
In some cases management chose to reduce commission rates, which caused the salespeople who had been managing the accounts to leave the company. In other cases management simply switched account assignments and assigned less "expensive" (in terms of compensation) salespeople to the major accounts. Far too often the outcome from either approach was a slow decay in revenue that eventually added up to millions of dollars in lost sales.
Why did this decay in revenue occur? Close inspection identified two key reasons:
* The replaced salespeople had enjoyed truly special relationships with key players in the accounts. The key players' loyalty was to the salespeople, not the salespeople's employers. When the salespeople left, the key players saw little reason to continue to favor the salespeople's (previous) employers with their business.
* The replaced salespeople were extremely responsive and provided extraordinary levels of service. In some cases these salespeople were unusually successful in navigating their employers' informal networks. This enabled them to solve problems and do favors for their customers with a timeliness that other salespeople could not match.
If you determine that some of your salespeople DO have enough bandwidth to bring on new accounts, here are questions to consider as you set their "new business" goals:
* What level of market penetration has your company achieved to date?
* How much additional market penetration can your company reasonably expect to accomplish within a specified time frame?
* How many potential prospects exist in each sales territory?
* How do these potential prospects compare to your existing customers in terms of revenue potential?
* How many new prospects will a salesperson need to close to make any appreciable difference in their numbers?
Here are some final questions for you to consider:
* What percentage return are you currently receiving on your sales compensation investments?
* Do your salespeople produce multiples of their compensation in terms of profits back to your company?
* Is it really reasonable to expect your sales compensation ROI to grow every year?
In conclusion, the questions asked in this article can help you determine the desired return on your sales compensation investment, plus develop targets for ROI from existing accounts and new accounts. Don't let the fact that some salespeople earn high compensation cause you to set your ROI goals too aggressively. Instead, focus on the question, "How much return do we receive on the sales compensation we pay?" A solid return on your investment means you are completely justified in making that investment!
Why Most Ads Fall Flat On Their Face
The 12 Reasons Why Most Ads Fall Flat On Their Face, Costing You A Fortune Instead of Making You The Money You Deserve!
by: Scott Wilson
1.You think you need ‘Image’ or ‘branding’ advertising because that’s all the so-called ‘top guns’ use in their advertising. You don’t use direct response advertising they don’t and you’d think they know best.
2.You never offer compelling benefits that cause your prospect to want to do business with you of your competitor.
3.You don’t use powerful, benefit driven headlines that literally stop your prospect in their tracks and draw them into the body of your ad.
4.You don’t tell your prospect what’s in your offer from them. But you do ramble on about your image, your business and what you are trying to sell him.
5.You don’t talk to your prospect like you know him. You don’t get specific and don’t motivate him.
6.You don’t address your prospect needs, wants and desires in your opening headlines. You’re to busying thinking about yourself or your company image! Remember, your prospect is thinking of one thing only WIIFM (What’s I It For Me?)
7.Your ads are boring and dull and look like all the other hundreds of ads. You don’t motivate your prospect to take ACTION. You don’t use energetic, exciting, action words! Your about as exciting as wet paint!
8.Because you copy what everyone else is doing, or do as the ad agency suggests, your ads are full of “white space” which leaves little room to add any benefits. (The only thing your prospect is looking for) You never have ads with a lot of copy. It’s the copy your prospects want. Information is King!
9.You don’t give specifics in your ads. Your prospects want exact numbers, percentages, results and testimonials. They want all the facts before they will make the decision to move towards a buying decision.
10.You don’t give your prospects any reason to act on your offer NOW. Tell them how to in a step by step process. Unless you tell them, them may not know what the next step is?
11.You don’t see your marketing, sales and advertising as a total system. It’s this total system that can either make or break you as a profitable business. They are not separate functions, with separate goals.
12.You focus on YOU, YOUR COMPANY, YOUR LOGO, YOUR CREDENTIALS, instead of focusing on what all of this can do for your prospect. What BENEFITS will them get if they buy with you?
Now you know the 12 reasons why maybe, some of the ads you are running are not pulling any responses at all! In fact they will be costing you and your company money EVERY TIME YOU RUN THEM!
by: Scott Wilson
1.You think you need ‘Image’ or ‘branding’ advertising because that’s all the so-called ‘top guns’ use in their advertising. You don’t use direct response advertising they don’t and you’d think they know best.
2.You never offer compelling benefits that cause your prospect to want to do business with you of your competitor.
3.You don’t use powerful, benefit driven headlines that literally stop your prospect in their tracks and draw them into the body of your ad.
4.You don’t tell your prospect what’s in your offer from them. But you do ramble on about your image, your business and what you are trying to sell him.
5.You don’t talk to your prospect like you know him. You don’t get specific and don’t motivate him.
6.You don’t address your prospect needs, wants and desires in your opening headlines. You’re to busying thinking about yourself or your company image! Remember, your prospect is thinking of one thing only WIIFM (What’s I It For Me?)
7.Your ads are boring and dull and look like all the other hundreds of ads. You don’t motivate your prospect to take ACTION. You don’t use energetic, exciting, action words! Your about as exciting as wet paint!
8.Because you copy what everyone else is doing, or do as the ad agency suggests, your ads are full of “white space” which leaves little room to add any benefits. (The only thing your prospect is looking for) You never have ads with a lot of copy. It’s the copy your prospects want. Information is King!
9.You don’t give specifics in your ads. Your prospects want exact numbers, percentages, results and testimonials. They want all the facts before they will make the decision to move towards a buying decision.
10.You don’t give your prospects any reason to act on your offer NOW. Tell them how to in a step by step process. Unless you tell them, them may not know what the next step is?
11.You don’t see your marketing, sales and advertising as a total system. It’s this total system that can either make or break you as a profitable business. They are not separate functions, with separate goals.
12.You focus on YOU, YOUR COMPANY, YOUR LOGO, YOUR CREDENTIALS, instead of focusing on what all of this can do for your prospect. What BENEFITS will them get if they buy with you?
Now you know the 12 reasons why maybe, some of the ads you are running are not pulling any responses at all! In fact they will be costing you and your company money EVERY TIME YOU RUN THEM!
7 No Cost Tips to Market Your Business
by Kathleen Gage
Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing.
Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have realized incredible returns.
Some of my successes have included:
- Before my last book was published I pre-sold over $8,000 in books
- Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
- One company used my strategies for a career expo and made over $180,000 in consulting fees
- One speaker sold over $23,000 in product sales back of the room at a two hour seminar with strategies outlined in my program
I don’t share this to impress anyone, rather to impress upon you when using the right strategies for your market, you can realize some incredible results.
People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result of the systems I have implemented.
With a bit of forethought, planning and desire, you can successfully market your business in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and sales.
1. Business Cards
Business cards are often one of the most underutilized tools in one’s marketing.
Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember.
Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself.
Creatively distribute your card. When you eat out you can leave one with the tip.
If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service.
When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind.
2. Send a picture
A great way to keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you.
Put a picture of a buyer’s auto purchase in a beautiful calendar. Likely, the proud owner of the vehicle will display the calendar for the next 365 days.
For specialty gift shops, when a customer makes a substantial purchase, have a picture taken with the shop owner. Frame the picture and send it to the customer.
Chances are very good the picture will be displayed proudly for friends and family to see.
A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capture the patient’s beautiful new smile. No doubt the patient will be more than happy to show others their new look.
3. Associations
Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search will likely show you how much is available.
A major opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications.
Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and/or on their website.
In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information making it into the publication.
They may also welcome you writing an article for their publication or website.
This lends itself to pre-presentation visibility. Additionally, you will position yourself as an expert and increase credibility.
Most organizations have the following opportunities that can help you to gain visibility and do some very effective marketing:
-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Special recognition events
-Education seminars
-Business and membership directories
In many cases you will need to be a member of the association to take advantage of the multiple marketing opportunities. In other cases membership is not necessary.
4. Committee Involvement
Committee involvement is a great way to give back to the association or community while building visibility for you and your business. In some cases, you may even want to get involved in a committee where you have little experience or knowledge. This will give you an opportunity to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet.
5. Contests and drawings
Contests are a favorite for many businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your database quickly.
You are generating very hot leads when you have a contest with people who have already frequented your place of business. The key though is to do back -end marketing. Far too many businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest.
You can advertise a contest to gain new foot traffic in your place of business.
Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to win. Creative contests can also generate free publicity.
6. Cross-promoting
Join with other companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle company to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle company can partner with a gift basket company. Cross-promoting is only limited by your imagination.
This can considerably cut down the cost of business promotion and allow each business to use promotion techniques that might be too expensive to implement alone.
7. Bonuses
Secure special offers from various businesses who want to share a similar market as you. When a customer buys a minimum amount they receive a bonus packet with the various offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers and the customers get incredible value for their purchase.
Be aware of who you cross-promote and joint venture with. You want someone who will be equally committed to a campaign.
Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing.
Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have realized incredible returns.
Some of my successes have included:
- Before my last book was published I pre-sold over $8,000 in books
- Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
- One company used my strategies for a career expo and made over $180,000 in consulting fees
- One speaker sold over $23,000 in product sales back of the room at a two hour seminar with strategies outlined in my program
I don’t share this to impress anyone, rather to impress upon you when using the right strategies for your market, you can realize some incredible results.
People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result of the systems I have implemented.
With a bit of forethought, planning and desire, you can successfully market your business in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and sales.
1. Business Cards
Business cards are often one of the most underutilized tools in one’s marketing.
Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember.
Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself.
Creatively distribute your card. When you eat out you can leave one with the tip.
If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service.
When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind.
2. Send a picture
A great way to keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you.
Put a picture of a buyer’s auto purchase in a beautiful calendar. Likely, the proud owner of the vehicle will display the calendar for the next 365 days.
For specialty gift shops, when a customer makes a substantial purchase, have a picture taken with the shop owner. Frame the picture and send it to the customer.
Chances are very good the picture will be displayed proudly for friends and family to see.
A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capture the patient’s beautiful new smile. No doubt the patient will be more than happy to show others their new look.
3. Associations
Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search will likely show you how much is available.
A major opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications.
Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and/or on their website.
In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information making it into the publication.
They may also welcome you writing an article for their publication or website.
This lends itself to pre-presentation visibility. Additionally, you will position yourself as an expert and increase credibility.
Most organizations have the following opportunities that can help you to gain visibility and do some very effective marketing:
-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Special recognition events
-Education seminars
-Business and membership directories
In many cases you will need to be a member of the association to take advantage of the multiple marketing opportunities. In other cases membership is not necessary.
4. Committee Involvement
Committee involvement is a great way to give back to the association or community while building visibility for you and your business. In some cases, you may even want to get involved in a committee where you have little experience or knowledge. This will give you an opportunity to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet.
5. Contests and drawings
Contests are a favorite for many businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your database quickly.
You are generating very hot leads when you have a contest with people who have already frequented your place of business. The key though is to do back -end marketing. Far too many businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest.
You can advertise a contest to gain new foot traffic in your place of business.
Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to win. Creative contests can also generate free publicity.
6. Cross-promoting
Join with other companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle company to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle company can partner with a gift basket company. Cross-promoting is only limited by your imagination.
This can considerably cut down the cost of business promotion and allow each business to use promotion techniques that might be too expensive to implement alone.
7. Bonuses
Secure special offers from various businesses who want to share a similar market as you. When a customer buys a minimum amount they receive a bonus packet with the various offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers and the customers get incredible value for their purchase.
Be aware of who you cross-promote and joint venture with. You want someone who will be equally committed to a campaign.
What is Lead Generation?
by: Jimmy Sturo
Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.
Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential customers. Some techniques commonly used for lead generation are direct mail, telemarketing, requests for proposals, requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done correctly, each of these methods will generate a list of interested potential clients for the business.
Advertising is perhaps the most obvious way to generate leads. People who respond to a company’s advertisements often become customers. Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have. For example, if a city asks for a bid on a project from a construction contracting firm, then the contracting firm has generated a lead.
Requests for quotes are similar—for example, car insurance companies offer free rate quotes. When the potential client asks for the quote, they give the insurance company information about themselves that the company can then save for future use. Direct mail is when a business sends out fliers or brochures to a large number of people in the hope of attaining new customers. When a business has employees make cold calls to a list of people, they are telemarketing. The business hopes that some people will listen to the callers and become interested in the business. Trade show demonstrations and seminars are designed to appeal to people who are already interested in the business’s product.
The business always tries to present itself as better than its competitors. Referrals are common in many types of business. Some firms use personal information to make lists of potential customers to be sold to interested businesses.
Generating leads is a vital part of any sales related operation. Without knowing who may be interested in their products, companies would have no idea how to generate revenue and would have to rely solely on repeat business from existing customers.
Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.
Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential customers. Some techniques commonly used for lead generation are direct mail, telemarketing, requests for proposals, requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done correctly, each of these methods will generate a list of interested potential clients for the business.
Advertising is perhaps the most obvious way to generate leads. People who respond to a company’s advertisements often become customers. Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have. For example, if a city asks for a bid on a project from a construction contracting firm, then the contracting firm has generated a lead.
Requests for quotes are similar—for example, car insurance companies offer free rate quotes. When the potential client asks for the quote, they give the insurance company information about themselves that the company can then save for future use. Direct mail is when a business sends out fliers or brochures to a large number of people in the hope of attaining new customers. When a business has employees make cold calls to a list of people, they are telemarketing. The business hopes that some people will listen to the callers and become interested in the business. Trade show demonstrations and seminars are designed to appeal to people who are already interested in the business’s product.
The business always tries to present itself as better than its competitors. Referrals are common in many types of business. Some firms use personal information to make lists of potential customers to be sold to interested businesses.
Generating leads is a vital part of any sales related operation. Without knowing who may be interested in their products, companies would have no idea how to generate revenue and would have to rely solely on repeat business from existing customers.
Employee Evaluations: Four Tips to Help Managers with Performance Review Conversations
by: Dick Grote
Managers talk with the people on their teams every day. Whatever the topic, most of these conversations happen with no stress, little anxiety, and minimal tension. But when the conversation is about an employee’s performance, anxieties often abound. Here are four ways to reduce the tension and defensiveness that too often surround performance evaluations.
1. Don’t wait for the meeting to deliver the performance appraisal form.
I worked for large corporations for fifteen years before beginning my consulting career. Every one of those companies — GE, United Airlines, PepsiCo — took performance appraisal very seriously. And my bosses at those companies also took their responsibilities for performance evaluation seriously as well. But all of my bosses kicked off the appraisal discussion in a way that was guaranteed to get it off to a bad start. How did they begin? They set up the time for the meeting and then waited until I was sitting across the desk to hand me their completed appraisal form.
At the start of the meeting my boss would give me his appraisal form and I would engage all of my speed-reading skills, whipping through the document as fast as I could to see what he had said about my performance. While I was reading the evaluation (and probably missing some key points in my haste to take everything in) my boss would be behind his desk, pretending to work, but in truth trying to gauge how I was reacting to the evaluation he had written.
What a terrible way to begin! Don’t wait until the meeting starts to give the employee your performance appraisal document. It’s far more effective to go up to the employee an hour or so in advance of the meeting, and say something like this: “Mary, you know we’re getting together at two o’clock to go over your performance appraisal. Here it is. Why don’t you take some time between now and then to review it? Read it carefully and jot down any questions that you’d like to ask.”
Giving the person the appraisal to review in advance of the meeting can lessen defensiveness. It allows her time to think about what you’ve written and prevents spur-of-the-moment reactions. You’ll usually find that giving the person a chance to read what you’ve written in advance produces much more effective business discussions.
2. Set a time frame (and give yourself an extra fifteen minutes).
Your discussion of a person’s performance evaluation may be one of the most important interactions you'll ever have with that individual; make sure you’ve allowed enough time. In most cases, an hour should be sufficient to review the appraisal document itself as well as discuss many of the other subjects that often pop up during performance reviews — development activities, career plans, and future goals and projects. Make certain that the very next activity you’ve scheduled after finishing the review isn't one that must begin at a set time. If you provide yourself with a little flexibility at the end, you can take the time to wrap up the discussion comfortably.
3. Don’t start by discussing the form itself.
Yes, the form is important, but the form simply serves as the formal record of your assessment of how well the individual has done over the past year. Rather than beginning with the first entry on the appraisal form and moving lockstep through the document item-by-item, it’s more effective to start by asking a general question that requires the employee’s thoughtful consideration: “Tim, you’ve had a chance to read the appraisal. Why don’t you start by telling me how you feel the past year has gone?” Then listen as the individual responds and continue the discussion from there.
4. Don’t fixate on getting the employee to agree with your performance appraisal.
One of the most common questions managers ask me during training sessions involves how they can gain an employee’s agreement with what they’ve written in the performance appraisal, particularly when what they’ve written isn't entirely favorable. “Don’t try!” is my advice to them.
What is a performance appraisal? It is a formal record of the supervisor’s opinion of the quality of the employee’s work. Pay attention to the key phrase, “. . . the supervisor’s opinion . . .”
Of course the employee is going to have a different opinion — all of us believe we’re above average. The goal in the performance review discussion is not to gain the employee’s agreement, although it is nice if that happens, the goal is to gain the employee’s understanding. As long as the employee understands how you came up with the evaluation, you’ve done your job. Of course, he may disagree (particularly if you’ve set the bar high and have tough, demanding standards). But don’t waste time trying to convince a person that you’re right and she’s wrong. The important thing is that she understands your expectations and how her performance was assessed.
There’s a lot more to conducting good appraisal discussions, of course. But these four tips should make a tough job just a little bit easier.
About the author:
Dick Grote is one of America’s best-known consultants on employee performance management. He is the Chairman/CEO of Grote Consulting Corporation and developer of the GroteApproach web-based performance management system at
Managers talk with the people on their teams every day. Whatever the topic, most of these conversations happen with no stress, little anxiety, and minimal tension. But when the conversation is about an employee’s performance, anxieties often abound. Here are four ways to reduce the tension and defensiveness that too often surround performance evaluations.
1. Don’t wait for the meeting to deliver the performance appraisal form.
I worked for large corporations for fifteen years before beginning my consulting career. Every one of those companies — GE, United Airlines, PepsiCo — took performance appraisal very seriously. And my bosses at those companies also took their responsibilities for performance evaluation seriously as well. But all of my bosses kicked off the appraisal discussion in a way that was guaranteed to get it off to a bad start. How did they begin? They set up the time for the meeting and then waited until I was sitting across the desk to hand me their completed appraisal form.
At the start of the meeting my boss would give me his appraisal form and I would engage all of my speed-reading skills, whipping through the document as fast as I could to see what he had said about my performance. While I was reading the evaluation (and probably missing some key points in my haste to take everything in) my boss would be behind his desk, pretending to work, but in truth trying to gauge how I was reacting to the evaluation he had written.
What a terrible way to begin! Don’t wait until the meeting starts to give the employee your performance appraisal document. It’s far more effective to go up to the employee an hour or so in advance of the meeting, and say something like this: “Mary, you know we’re getting together at two o’clock to go over your performance appraisal. Here it is. Why don’t you take some time between now and then to review it? Read it carefully and jot down any questions that you’d like to ask.”
Giving the person the appraisal to review in advance of the meeting can lessen defensiveness. It allows her time to think about what you’ve written and prevents spur-of-the-moment reactions. You’ll usually find that giving the person a chance to read what you’ve written in advance produces much more effective business discussions.
2. Set a time frame (and give yourself an extra fifteen minutes).
Your discussion of a person’s performance evaluation may be one of the most important interactions you'll ever have with that individual; make sure you’ve allowed enough time. In most cases, an hour should be sufficient to review the appraisal document itself as well as discuss many of the other subjects that often pop up during performance reviews — development activities, career plans, and future goals and projects. Make certain that the very next activity you’ve scheduled after finishing the review isn't one that must begin at a set time. If you provide yourself with a little flexibility at the end, you can take the time to wrap up the discussion comfortably.
3. Don’t start by discussing the form itself.
Yes, the form is important, but the form simply serves as the formal record of your assessment of how well the individual has done over the past year. Rather than beginning with the first entry on the appraisal form and moving lockstep through the document item-by-item, it’s more effective to start by asking a general question that requires the employee’s thoughtful consideration: “Tim, you’ve had a chance to read the appraisal. Why don’t you start by telling me how you feel the past year has gone?” Then listen as the individual responds and continue the discussion from there.
4. Don’t fixate on getting the employee to agree with your performance appraisal.
One of the most common questions managers ask me during training sessions involves how they can gain an employee’s agreement with what they’ve written in the performance appraisal, particularly when what they’ve written isn't entirely favorable. “Don’t try!” is my advice to them.
What is a performance appraisal? It is a formal record of the supervisor’s opinion of the quality of the employee’s work. Pay attention to the key phrase, “. . . the supervisor’s opinion . . .”
Of course the employee is going to have a different opinion — all of us believe we’re above average. The goal in the performance review discussion is not to gain the employee’s agreement, although it is nice if that happens, the goal is to gain the employee’s understanding. As long as the employee understands how you came up with the evaluation, you’ve done your job. Of course, he may disagree (particularly if you’ve set the bar high and have tough, demanding standards). But don’t waste time trying to convince a person that you’re right and she’s wrong. The important thing is that she understands your expectations and how her performance was assessed.
There’s a lot more to conducting good appraisal discussions, of course. But these four tips should make a tough job just a little bit easier.
About the author:
Dick Grote is one of America’s best-known consultants on employee performance management. He is the Chairman/CEO of Grote Consulting Corporation and developer of the GroteApproach web-based performance management system at
What’s the .382 Fibonacci Ratio in Forex Trading?
by: Adrian Pablo
It was mentioned in a past article that Fibonacci forex trading is the basis of many forex trading systems used around the world by profitable forex traders. These systems are all based on the famous Fibonacci ratios (.236, .50, .382, .618, etc.) and each of them can specialize in a particular ratio along with other minor indicators in order to make the pinpointing of the entry and exit levels as accurate and profitable as possible.
One of the widely used Fibonacci ratios is the 0.382 ratio. As it can be easily seen on any forex chart, currency prices are continually changing and they follow an oscillatory pattern with peaks and valleys. The limit of the peak is usually called a resistance level while the valley is usually called a support.
In order to find the 0.382 ratio level what you do is, first; measure the size of the drop or rise over your time of interest. Once you have that value you multiply this by 0.382. Now depending on what you are looking at, a rise or a drop on the price of the particular “currency pair” you are trading, you will add the last value you calculated to the total drop or subtract the value from the total rise.
These operations will give you the 0.382 Fibonacci ratio level, either for a rise or a drop on the chart you are analyzing. Once you have the value you can then start planning the strategy you will follow in order to make a high probability profit from this valuable information. For the 0.382 ratio level calculated for a recent rise in the “currency pair” exchange price, your calculated level will be a highly probable support and for the case of a level calculated for a recent drop of the prices your level will be a highly probable resistance.
Knowing this ahead of the market and having the proper secondary indicators, will give you a huge advantage over most forex traders, and that’s something any trader would like they could count on. That’s why Fibonacci trading is so widely accepted over the world, and of course, why it’s so profitable and successful.
About the author:
Adrian Pablo; Forex trader and freelance writer.
It was mentioned in a past article that Fibonacci forex trading is the basis of many forex trading systems used around the world by profitable forex traders. These systems are all based on the famous Fibonacci ratios (.236, .50, .382, .618, etc.) and each of them can specialize in a particular ratio along with other minor indicators in order to make the pinpointing of the entry and exit levels as accurate and profitable as possible.
One of the widely used Fibonacci ratios is the 0.382 ratio. As it can be easily seen on any forex chart, currency prices are continually changing and they follow an oscillatory pattern with peaks and valleys. The limit of the peak is usually called a resistance level while the valley is usually called a support.
In order to find the 0.382 ratio level what you do is, first; measure the size of the drop or rise over your time of interest. Once you have that value you multiply this by 0.382. Now depending on what you are looking at, a rise or a drop on the price of the particular “currency pair” you are trading, you will add the last value you calculated to the total drop or subtract the value from the total rise.
These operations will give you the 0.382 Fibonacci ratio level, either for a rise or a drop on the chart you are analyzing. Once you have the value you can then start planning the strategy you will follow in order to make a high probability profit from this valuable information. For the 0.382 ratio level calculated for a recent rise in the “currency pair” exchange price, your calculated level will be a highly probable support and for the case of a level calculated for a recent drop of the prices your level will be a highly probable resistance.
Knowing this ahead of the market and having the proper secondary indicators, will give you a huge advantage over most forex traders, and that’s something any trader would like they could count on. That’s why Fibonacci trading is so widely accepted over the world, and of course, why it’s so profitable and successful.
About the author:
Adrian Pablo; Forex trader and freelance writer.
Start A Hauling Shopping Taxi Business
by: Jenny Harker
Here is a simple business anyone with a van or SUV can perform: haul stuff for other people who don't have a way to do it themselves.
You could move lawn mowers, bags of garden soil, playground equipment, Christmas trees, musical instruments, furniture, big dogs from the groomers-you get the idea.
Starting this home business is easy. Make sure your vehicle is in good shape. Be sure your car insurance is up to date. You don't want any trouble if your vehicle should get into a fender-bender.
Now, print up flyers advertising your business. Place the flyers in furniture stores, garden centers, grocery stores, laundromats, and wherever else you can find a bulletin board. College bulletin boards are prime hunting grounds for business. Also, place ads in your local newspaper.
Once your business takes off your customers will soon be telling their friends, "Hey, I know a guy with a van who will haul it". Word of mouth is a priceless form of free advertising.
How much you should charge for your service depends on what you're hauling and how far you have to haul it. You want to keep the price reasonable, or word will spread of your high prices and your customers will go elsewhere. Reasonable prices and friendly reliable service will build your hauling service fast.
Here's another way to put your gas-guzzler to work: Start a grocery shopping service.
Your customers would call or fax their grocery order to the supermarket. Your customer gives you the money to pay for the groceries. You go to the store and pick up the order for your client.
The growing senior population would love this service. Make sure you place ads in the paper and flyers in supermarkets, laundromats, and senior citizen clubs.
Here's one more way you can put your vehicle to work! If you have a safe driving record you could provide a taxi service for senior citizens and any latchkey kids who need to get to an after school activity.
You could charge five or six dollars per trip. Give your frequent travelers a break by offering a free ride after a certain numbers of trips.
It would be wise to provide the parents of any kids you transport proof you can be trusted. If the parents say it isn't necessary then insist they check out your driving record, car insurance, and whether or not you have a criminal record. You are protecting yourself by doing this. Bad things happen. You don't want to get caught in the crossfire.
Make sure your vehicle is comfortable and clean for your travelers. Have a fully outfitted first aid kit, a primed fire hydrant, and a toolbox in your car. Accidents do happen, people, even to the safest of drivers. You need to consider the safety of your passengers so insist everyone buckle up.
Prove to be a reliable and trustworthy taxi service and many other parents will soon have you shipping their kids to and from soccer practice.
Hauling furniture, grocery shopping, and a taxi service. You use your vehicle to do these chores for yourself all the time. Start making money doing them for others!
Here is a simple business anyone with a van or SUV can perform: haul stuff for other people who don't have a way to do it themselves.
You could move lawn mowers, bags of garden soil, playground equipment, Christmas trees, musical instruments, furniture, big dogs from the groomers-you get the idea.
Starting this home business is easy. Make sure your vehicle is in good shape. Be sure your car insurance is up to date. You don't want any trouble if your vehicle should get into a fender-bender.
Now, print up flyers advertising your business. Place the flyers in furniture stores, garden centers, grocery stores, laundromats, and wherever else you can find a bulletin board. College bulletin boards are prime hunting grounds for business. Also, place ads in your local newspaper.
Once your business takes off your customers will soon be telling their friends, "Hey, I know a guy with a van who will haul it". Word of mouth is a priceless form of free advertising.
How much you should charge for your service depends on what you're hauling and how far you have to haul it. You want to keep the price reasonable, or word will spread of your high prices and your customers will go elsewhere. Reasonable prices and friendly reliable service will build your hauling service fast.
Here's another way to put your gas-guzzler to work: Start a grocery shopping service.
Your customers would call or fax their grocery order to the supermarket. Your customer gives you the money to pay for the groceries. You go to the store and pick up the order for your client.
The growing senior population would love this service. Make sure you place ads in the paper and flyers in supermarkets, laundromats, and senior citizen clubs.
Here's one more way you can put your vehicle to work! If you have a safe driving record you could provide a taxi service for senior citizens and any latchkey kids who need to get to an after school activity.
You could charge five or six dollars per trip. Give your frequent travelers a break by offering a free ride after a certain numbers of trips.
It would be wise to provide the parents of any kids you transport proof you can be trusted. If the parents say it isn't necessary then insist they check out your driving record, car insurance, and whether or not you have a criminal record. You are protecting yourself by doing this. Bad things happen. You don't want to get caught in the crossfire.
Make sure your vehicle is comfortable and clean for your travelers. Have a fully outfitted first aid kit, a primed fire hydrant, and a toolbox in your car. Accidents do happen, people, even to the safest of drivers. You need to consider the safety of your passengers so insist everyone buckle up.
Prove to be a reliable and trustworthy taxi service and many other parents will soon have you shipping their kids to and from soccer practice.
Hauling furniture, grocery shopping, and a taxi service. You use your vehicle to do these chores for yourself all the time. Start making money doing them for others!
Improve Your eBay Auction Selling Technique
by: Jason James
There just is no doubt that auction selling is a great way to boost your income. The potential is certainly there for you to use Ebay auctions to save for retirement or even as your primary source of income. Like most things, however, there are some subtle techniques that can be used to transform an average Ebay auctioneer into a superstar that is courted by others to sell their wares as well.
Without question, the biggest challenge of auction selling is to get the people to come to your posting and make a bid. The traffic is definitely out there and people are scouring the Ebay business website every minute of the day looking for that next great deal. Here are a few ideas to keep in mind that will help you get the buyers to come to your postings time and time again.
Know Your Product
Any great salesperson is an absolute expert on the products or services that they are selling. They are never caught off guard by a question that they do not know the answer to and customers respect this. A solid auction selling reputation is built upon a sound knowledge of the products or services being sold. So before you post anything, do your homework!
Standard and Simple Sales Policy
People hate to feel stupid so don't have a confusing sales policy with awkward shipping requirements. You don't want someone to think something costs $20 and be surprised by an extra $8 in unnecessary shipping costs. Give the customer some options such as insurance and expedited shipping, but keep your standard shipping procedures as cheap as possible and easy to understand. Auction selling is a somewhat risky endeavor for buyers, so you may want to consider a refund policy to help build trust and confidence.
Customer Service Guru
If you want to be a serious player in the auction selling game, you are going to need repeat customers or at least a great reputation so that word of you and your great deals spreads throughout the Ebay business site. So, if you get a question via e-mail, immediately respond and try offering something a little extra like some history on the product or manufacturer(see, this is where knowing your product will really pay off!). Make people feel special and they cannot help but like you and they will come back time and time again.
Timing Critical to Ebay Auctions
Before you post any listing, do some research. Auction selling is far more profitable if you are not competing against 10 other people offering the same products or services. So, should you learn that the competition in your particular area is intense, wait a little while until they have sold their wares before listing yours. Just a few short days can add up to a lot more money so patience and doing your homework are rewarded on the Ebay business website.
Auction selling is really like any business in that you need to keep the customers coming in if you want to be successful and make any real money. The ideas listed above are certainly not earth shattering secrets nor will they guarantee your Ebay auctions to be a resounding success. But, if you don't take them to heart and apply them to your online auction business, then you will find it almost impossible to be the next great Ebay business success!
About the author:
Jason James is an eBay power seller and his website "Auction Resource Network" reveals his inside secrets, tips, and sources that help him earn $10,000+ a month on eBay.
There just is no doubt that auction selling is a great way to boost your income. The potential is certainly there for you to use Ebay auctions to save for retirement or even as your primary source of income. Like most things, however, there are some subtle techniques that can be used to transform an average Ebay auctioneer into a superstar that is courted by others to sell their wares as well.
Without question, the biggest challenge of auction selling is to get the people to come to your posting and make a bid. The traffic is definitely out there and people are scouring the Ebay business website every minute of the day looking for that next great deal. Here are a few ideas to keep in mind that will help you get the buyers to come to your postings time and time again.
Know Your Product
Any great salesperson is an absolute expert on the products or services that they are selling. They are never caught off guard by a question that they do not know the answer to and customers respect this. A solid auction selling reputation is built upon a sound knowledge of the products or services being sold. So before you post anything, do your homework!
Standard and Simple Sales Policy
People hate to feel stupid so don't have a confusing sales policy with awkward shipping requirements. You don't want someone to think something costs $20 and be surprised by an extra $8 in unnecessary shipping costs. Give the customer some options such as insurance and expedited shipping, but keep your standard shipping procedures as cheap as possible and easy to understand. Auction selling is a somewhat risky endeavor for buyers, so you may want to consider a refund policy to help build trust and confidence.
Customer Service Guru
If you want to be a serious player in the auction selling game, you are going to need repeat customers or at least a great reputation so that word of you and your great deals spreads throughout the Ebay business site. So, if you get a question via e-mail, immediately respond and try offering something a little extra like some history on the product or manufacturer(see, this is where knowing your product will really pay off!). Make people feel special and they cannot help but like you and they will come back time and time again.
Timing Critical to Ebay Auctions
Before you post any listing, do some research. Auction selling is far more profitable if you are not competing against 10 other people offering the same products or services. So, should you learn that the competition in your particular area is intense, wait a little while until they have sold their wares before listing yours. Just a few short days can add up to a lot more money so patience and doing your homework are rewarded on the Ebay business website.
Auction selling is really like any business in that you need to keep the customers coming in if you want to be successful and make any real money. The ideas listed above are certainly not earth shattering secrets nor will they guarantee your Ebay auctions to be a resounding success. But, if you don't take them to heart and apply them to your online auction business, then you will find it almost impossible to be the next great Ebay business success!
About the author:
Jason James is an eBay power seller and his website "Auction Resource Network" reveals his inside secrets, tips, and sources that help him earn $10,000+ a month on eBay.
Have You Done Your Cultivating Today?
by: Charity Adams
I grew up on a farm, moved to the big city, if there is such a thing in Nebraska, only to come home and marry the farmer 13 miles up the road from where I grew up. I know a thing or to about cultivating. To the non-agriculture readers cultivate on the farm means to go out into the field and run a machine through it to remove all the weeds and debris from the corn rows. This allows the corn to get all the nutrients that it needs to grow, so that when harvest comes around we have the best yield we can get.
Today was a cultivating day. My office was so stacked with crap, I could barely find the keyboard. I finally had to sit down and clear it out so that I could focus on the work that needed to be done.
Then I proceeded to look out the office door only to realize that the rest of the house was nearly as bad. I needed a machete to cut through the clutter just to find the kids.
Once the house was clean I noticed my 3 kids needed some extra tending so I shut off the phone and heaven forbid hit the power button on the computer. We played some games and even watched a movie.
Then I laid down for a long over due nap.
Work at home moms and dads need to take some time to cultivate something other than their work if they plan to be productive. Going 9 - 0 on the business, the house and the kids all at the same time will eventually take over your productivity. Your focus will be come skewed and you will begin to work more with less output. I bet that the moms and dads that are reading this can relate to these words.
We need to be reminded to stand back and cultivate the important things in life every so often and you will see a greater yield. Do you need to cultivate today?
About the author:
Charity Adams, CEO Mom, is the mother of 3 children under the age of 8. She has been an online entrepreneur for 8 years.
I grew up on a farm, moved to the big city, if there is such a thing in Nebraska, only to come home and marry the farmer 13 miles up the road from where I grew up. I know a thing or to about cultivating. To the non-agriculture readers cultivate on the farm means to go out into the field and run a machine through it to remove all the weeds and debris from the corn rows. This allows the corn to get all the nutrients that it needs to grow, so that when harvest comes around we have the best yield we can get.
Today was a cultivating day. My office was so stacked with crap, I could barely find the keyboard. I finally had to sit down and clear it out so that I could focus on the work that needed to be done.
Then I proceeded to look out the office door only to realize that the rest of the house was nearly as bad. I needed a machete to cut through the clutter just to find the kids.
Once the house was clean I noticed my 3 kids needed some extra tending so I shut off the phone and heaven forbid hit the power button on the computer. We played some games and even watched a movie.
Then I laid down for a long over due nap.
Work at home moms and dads need to take some time to cultivate something other than their work if they plan to be productive. Going 9 - 0 on the business, the house and the kids all at the same time will eventually take over your productivity. Your focus will be come skewed and you will begin to work more with less output. I bet that the moms and dads that are reading this can relate to these words.
We need to be reminded to stand back and cultivate the important things in life every so often and you will see a greater yield. Do you need to cultivate today?
About the author:
Charity Adams, CEO Mom, is the mother of 3 children under the age of 8. She has been an online entrepreneur for 8 years.
A Home Based Business That Works
by: Chris Rohrer
Everyone seems to be trying to work from home today. With the success most people are having from running a home base business everyone wants to get in on it. I myself have started up a home based business, but I keep my full time job. I have the time and freedom to do what I want to my business when I want.
Starting a home business is not that easy though. You have to be willing to work hard to get it up and running to the point where it almost makes you money with out you doing anything. Once you have reached that part of your business that is when most people will start another home business. That is how they make even more money by running more then just one home business. It took me a good two months before my home business got off the ground and into gear.
I have the found the perfect work from home business that anyone can do. With my hard work I put into my home business I started to see results a few months after I started. What is this business? It’s working with the e-currency exchange program. It is simple to start but hard at first because there is a learning curve. I bought a simple guide that showed me step by step how to start off in this amazing business. Once I was done I invested $400 and applied the steps that I learned, and watched my money grow to $4,000 in under Two months.
The more you put in the more you will make. My little brother (21 years old) didn’t think it worked but gave it a shot and only invested $100 into it. Before he knew it his money turned into $700 in under 32 days. You can see just that little more put in will make a big difference. The great thing about the e-currency exchange program is that your money grows everyday by 1.5% - 4.0%. There is nothing better then watching my money grow day after day. This is the easiest home business that I found that really does work.
Everyone seems to be trying to work from home today. With the success most people are having from running a home base business everyone wants to get in on it. I myself have started up a home based business, but I keep my full time job. I have the time and freedom to do what I want to my business when I want.
Starting a home business is not that easy though. You have to be willing to work hard to get it up and running to the point where it almost makes you money with out you doing anything. Once you have reached that part of your business that is when most people will start another home business. That is how they make even more money by running more then just one home business. It took me a good two months before my home business got off the ground and into gear.
I have the found the perfect work from home business that anyone can do. With my hard work I put into my home business I started to see results a few months after I started. What is this business? It’s working with the e-currency exchange program. It is simple to start but hard at first because there is a learning curve. I bought a simple guide that showed me step by step how to start off in this amazing business. Once I was done I invested $400 and applied the steps that I learned, and watched my money grow to $4,000 in under Two months.
The more you put in the more you will make. My little brother (21 years old) didn’t think it worked but gave it a shot and only invested $100 into it. Before he knew it his money turned into $700 in under 32 days. You can see just that little more put in will make a big difference. The great thing about the e-currency exchange program is that your money grows everyday by 1.5% - 4.0%. There is nothing better then watching my money grow day after day. This is the easiest home business that I found that really does work.
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